Sunday, 27 November 2011

What is Propaganda?

Upon reading the brief, I decided to research what propaganda actually is. After browsing the internet and researching, I have come up with an understanding of what Propaganda is. 


In its simplest form, Propaganda is a form of communication. It's designed to influence an audiences attitude towards a certain cause or group. The way propaganda posters are designed are to usually make one side of an argument "look bad" and the other "look good". For example, showing one side crushing the opposition, or mocking the opposing side. As of this, most propaganda posters are biased. A neutral propaganda poster wouldn't really be propaganda at all, it would just be showing the reality of a situation. This would allow the audience to create a view or opinion of their own, which destroys the purpose of propaganda. 


Propaganda is also designed to evoke an emotion, rather than a rational response. If a poster makes the audience feel happy, sad, angry, excited, or even upset, it will have a stronger effect on the viewers. 


However, Propaganda is not always used to belittle a certain group. It is most popular for this but it can be used in other forms, such as persuading people to report incidents to the police, or to go and get tested at an STI clinic. 



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